<\/span><\/h2>\nVMEP \u0110\u00c3 V\u00c0 \u0110ANG TH\u00c0NH C\u00d4NG T\u1ea0I TH\u1eca TR\u01af\u1edcNG VI\u1ec6T NAM<\/strong><\/p>\n\n- \u201cN\u1ebfu c\u00f3 m\u1ed9t l\u1eddi khen xin h\u00e3y mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng\u201d. \u0110\u00f3 l\u00e0 l\u1eddi kh\u1eb3ng \u0111\u1ecbnh c\u1ee7a Ban l\u00e3nh \u0111\u1ea1o VMEP t\u1ea1i h\u1ed9i ch\u1ee3 Quang Trung th\u00e1ng t\u01b0 v\u1eeba qua.<\/li>\n
- \u201cNg\u01b0\u1eddi t\u00ecnh tr\u0103m n\u0103m v\u00e0 thi\u00ean th\u1ea7n may m\u1eafn\u201d. Hai s\u1ea3n ph\u1ea9m mang c\u00f9ng m\u1ed9t nh\u00e3n hi\u1ec7u VMEP d\u01b0\u1eddng nh\u01b0 mu\u1ed1n n\u00f3i: Nh\u1eefng \u0111i\u1ec1u may m\u1eafn nh\u1ea5t trong cu\u1ed9c s\u1ed1ng s\u1ebd kh\u00f4ng bao gi\u1edd xa l\u00e1nh b\u1ea1n, nh\u1eefng kh\u00e1ch h\u00e0ng th\u00e2n quen c\u1ee7a VMEP.<\/li>\n
- Cho \u0111\u1ebfn gi\u1edd ph\u00fat n\u00e0y VMEP kh\u00f4ng c\u00f2n xa l\u1ea1 g\u00ec v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e0nh ph\u1ed1 H\u00e0 N\u1ed9i, H\u1ed3 Ch\u00ed Minh n\u00f3i ri\u00eang v\u00e0 Vi\u1ec7t Nam n\u00f3i chung.<\/li>\n
- Th\u1eadm ch\u00ed g\u1ea7n \u0111\u00e2y VMEP c\u00f2n \u0111\u01b0\u1ee3c v\u00ed von nh\u01b0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng th\u00e0nh c\u00f4ng nh\u1ea5t v\u1ec1 m\u1eb7t ti\u1ebfp th\u1ecb, khi m\u00e0 gi\u1eefa l\u00f2ng c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh m\u1eb7t h\u00e0ng \u0111\u1ed9ng c\u01a1 xe g\u1eafn m\u00e1y 2 b\u00e1nh VMEP \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00f4ng nh\u01b0 v\u1eady trong th\u1eddi gian ng\u1eafn nh\u1ea5t.<\/li>\n
- \u0110\u1ec3 c\u00f3 m\u1ed9t v\u1ecb tr\u00ed t\u01b0\u01a1ng \u0111\u1ed1i kh\u00e1 v\u1eefng v\u00e0ng tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n.<\/li>\n
- V\u00e0 b\u1edfi l\u1ebd tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay c\u00f3 kh\u00e1 nhi\u1ec1u lo\u1ea1i xe g\u1eafn m\u00e1y 2 b\u00e1nh: Dream II, Astrea, Honda, Simson, Yamaha. City\u2026 n\u00ean cu\u1ed9c c\u1ea1nh tranh h\u1eb3n ph\u1ea3i r\u1ea5t cam go.<\/li>\n
- V\u01b0\u01a1ng mi\u1ec7n chi\u1ebfn th\u1eafng s\u1ebd nghi\u00eang v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00edn nhi\u1ec7m.<\/li>\n
- VMEP b\u01b0\u1edbc v\u00e0o cu\u1ed9c \u0111ua t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam kh\u00e1 mu\u1ed9n m\u00e0ng so v\u1edbi c\u00e1c h\u00e3ng kh\u00e1c.<\/li>\n
- Tuy nhi\u00ean, VMEP \u0111\u00e3 v\u00e0 \u0111ang ch\u1ee9ng t\u1ecf s\u1eb5n s\u00e0ng cho cu\u1ed9c \u0111ua v\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c l\u00e2u d\u00e0i bao g\u1ed3m c\u00e1c bi\u1ec7n ph\u00e1p ti\u1ebfp th\u1ecb, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd.<\/li>\n<\/ol>\n
<\/span>PH\u00c2N T\u00cdCH V\u00c0 H\u01af\u1edaNG D\u1eaaN D\u1ecaCH THU\u1eacT<\/span><\/h2>\n\u0110\u00e3 v\u00e0 \u0111ang th\u00e0nh c\u00f4ng = d\u00f9ng \u201cto succeed\u201d \u1edf th\u00ec \u201cpresent perfect\u201d. \u0110\u1ea7u \u0111\u1ec1 c\u00f3 th\u1ec3 d\u1ecbch \u2013 VMEP has achieved continued success in Vietnam<\/em> ho\u1eb7c VMEP\u2019s continued success in the Vietnamese market<\/em>\u2026 VMEP l\u00e0 c\u00e1c ch\u1eef c\u00e1i vi\u1ebft t\u1eaft c\u1ee7a Vietnam Manufacturing and Export Processing Co., Ltd.<\/em> (= C\u00f4ng ty Tr\u00e1ch Nhi\u1ec7m H\u1eefu H\u1ea1n ch\u1ebf t\u1ea1o C\u00f4ng nghi\u1ec7p v\u00e0 Gia c\u00f4ng ch\u1ebf bi\u1ebfn h\u00e0ng xu\u1ea5t kh\u1ea9u Vi\u1ec7t Nam).<\/p>\n<\/span>C\u00e2u 1<\/span><\/h3>\n\n- L\u1eddi kh\u1eb3ng \u0111\u1ecbnh = statement<\/em> (n); declaration<\/em>; affirmation<\/em> (n); indication<\/em> (n)\u2026<\/li>\n<\/ul>\n
Eg: Clarity of expression is more important than elegance of language.<\/em> = di\u1ec5n \u0111\u1ea1t r\u00f5 r\u00e0ng quan tr\u1ecdng h\u01a1n v\u0103n h\u00f3a trong l\u1eddi n\u00f3i.<\/p>\nKh\u1eb3ng \u0111\u1ecbnh: to state<\/em> (vt); to declare<\/em> (vt); to affirm<\/em> (vt); to indicate<\/em> (vt); to say with confidence<\/em>\u2026<\/p>\n\n- Ban l\u00e3nh \u0111\u1ea1o VMEP = VMEP\u2019s management<\/em>; VMEP\u2019s leadership<\/em>; the Board of Management of VMEP<\/em>\u2026<\/li>\n<\/ul>\n
<\/span>C\u00e2u 2<\/span><\/h3>\n\n- Ng\u01b0\u1eddi t\u00ecnh tr\u0103m n\u0103m: a lover for life<\/em>; a lifelong lover<\/em>. Centennial<\/em> = centenary<\/em> c\u1ea3 2 t\u1eeb n\u00e0y v\u1eeba l\u00e0 (n) v\u1eeba l\u00e0 (adj) v\u00e0 c\u00f3 ngh\u0129a = s\u1ed1ng tr\u0103m n\u0103m, tr\u0103m tu\u1ed5i (adj); l\u1ec5 k\u1ef7 ni\u1ec7m tr\u0103m n\u0103m (n). \u0110\u00e2y l\u00e0 t\u00ean s\u1ea3n ph\u1ea9m c\u1ee7a VMEP n\u00ean ph\u1ea3i d\u1ecbch theo h\u1ecd ch\u1ee9 kh\u00f4ng th\u1ec3 d\u1ecbch kh\u00e1c \u0111i \u0111\u01b0\u1ee3c.<\/li>\n
- Kh\u00e1ch h\u00e0ng th\u00e2n quen = familiar client<\/em>; regular customer<\/em>; loyal customer<\/em>; patron<\/em>\u2026 N\u00ean d\u00f9ng \u201cpatron\u201d h\u01a1n.<\/li>\n<\/ul>\n
Eg: Patrons are invited to enter the hall.<\/em> = xin m\u1eddi qu\u00fd kh\u00e1ch h\u00e0ng v\u00e0o \u0111\u1ea1i s\u1ea3nh.<\/p>\nPatronage<\/em> (n) = s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng d\u00e0nh cho m\u1ed9t c\u1eeda hi\u1ec7u, m\u1ed9t c\u00f4ng ty\u2026 (customers\u2019 support for a shop or company<\/em>), ch\u1eb3ng h\u1ea1n nh\u01b0 th\u01b0\u1eddng xuy\u00ean mua h\u00e0ng, gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8 th\u00e2n quen c\u00f9ng mua\u2026<\/p>\nEg: We thank you for your patronage.<\/em> = ch\u00fang t\u00f4i xin c\u00e1m \u01a1n qu\u00fd v\u1ecb v\u1ec1 s\u1ef1 \u1ee7ng h\u1ed9 mua h\u00e0ng c\u1ee7a qu\u00fd v\u1ecb.<\/p>\n<\/span>C\u00e2u 3<\/span><\/h3>\n\n- Cho \u0111\u1ebfn gi\u1edd ph\u00fat n\u00e0y = up to now<\/em>; so far<\/em>; until now<\/em>\u2026<\/li>\n<\/ul>\n
Xa l\u1ea1 = foreign<\/em> (adj); alien<\/em> \/\u02c8e\u026ali\u0259n\/ (adj.)\u2026<\/p>\nEg: Cruelty is quite alien to his nature.<\/em> = t\u00ednh c\u00f4n \u0111\u1ed3 ho\u00e0n to\u00e0n xa l\u1ea1 v\u1edbi b\u1ea3n ch\u1ea5t anh ta.<\/p>\n\n- Kh\u00f4ng c\u00f2n n\u1eefa = no longer<\/em>, not\u2026 any longer<\/em>. L\u01b0u \u00fd: \u201cNo longer\u201d lu\u00f4n \u0111\u1eb7t tr\u01b0\u1edbc c\u00e1c \u0111\u1ed9ng t\u1eeb th\u01b0\u1eddng (ordinary verbs<\/em>) v\u00e0 sau \u201cto be\u201d c\u0169ng nh\u01b0 c\u00e1c tr\u1ee3 \u0111\u1ed9ng t\u1eeb. C\u00f2n \u2026 any longer<\/em> ph\u1ea3i \u0111\u1ec3 \u1edf cu\u1ed1i c\u00e2u.<\/li>\n<\/ul>\n
Eg: No, I no longer love you.<\/em> = kh\u00f4ng, t\u00f4i kh\u00f4ng c\u00f2n y\u00eau anh n\u1eefa = No, I don\u2019t love you any longer<\/em> (= anymore<\/em>).<\/p>\n\n- N\u00f3i ri\u00eang: in particular<\/em>.<\/li>\n
- N\u00f3i chung: in general<\/em>.<\/li>\n<\/ul>\n
<\/span>C\u00e2u 4<\/span><\/h3>\n\n- Th\u1eadm ch\u00ed: even<\/em> (adv)<\/li>\n<\/ul>\n
\u2022 It was cold there even in summer.<\/em><\/p>\n\u2022 Even a child can understand your letter.<\/em>\u2026 \u0111\u01b0\u1ee3c v\u00ed von: to be regarded as<\/em>; to be compared with<\/em>; to be considered<\/em>\u2026<\/p>\n(L\u01b0u \u00fd:\u2026 regarded as<\/em> c\u00f2n considered<\/em> kh\u00f4ng c\u1ea7n c\u00f3 gi\u1edbi t\u1eeb theo sau).<\/p>\nEg: Tuyet is considered the best student in my class.<\/em> = Tuyet is regarded as the best student in my class.<\/em><\/p>\n\u2022 They consider themselves very important.<\/em> = b\u1ecdn ch\u00fang t\u1ef1 coi m\u00ecnh l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n\u2022 They will be considered weak leaders of our company.<\/em> = h\u1ecd s\u1ebd b\u1ecb coi l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o y\u1ebfu k\u00e9m c\u1ee7a c\u00f4ng ty ch\u00fang ta.<\/p>\n\n- Hi\u1ec7n t\u01b0\u1ee3ng: phenomenon<\/em> \/f\u0259\u02c8n\u0252m\u026an\u0259n\/ (plural: phenomena<\/em>).<\/li>\n<\/ul>\n
\u2022 Eg: Natural phenomena.<\/em> = nh\u1eefng hi\u1ec7n t\u01b0\u1ee3ng thi\u00ean nhi\u00ean\u2026<\/p>\nPhenomenon<\/em> trong b\u00e0i d\u1ecbch n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 \u201cremarkable success story<\/em>\u201d.<\/p>\n\u2022 Khi m\u00e0: when<\/em>, because<\/em>; since<\/em>\u2026 (= b\u1edfi v\u00ec).<\/p>\n\u2022 C\u00e1c \u0111\u01a1n v\u1ecb kinh doanh = trading units<\/em>; ho\u1eb7c d\u1ecbch = c\u00e1c nh\u00e0 kinh doanh (dealers<\/em>; traders<\/em>\u2026).<\/p>\n\u2022 M\u1eb7t h\u00e0ng \u0111\u1ed9ng c\u01a1 xe g\u1eafn m\u00e1y 2 b\u00e1nh = motorcycles<\/em>.<\/p>\n<\/span>C\u00e2u 5<\/span><\/h3>\n\n- V\u1ecb tr\u00ed: position<\/em>; standing<\/em> (n)\u2026<\/li>\n<\/ul>\n
\u2022 People of high standing<\/em> (= position<\/em>) = nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u0111\u1ecba v\u1ecb (v\u1ecb tr\u00ed) cao.<\/p>\n\u2022 A member in good standing<\/em>: m\u1ed9t h\u1ed9i vi\u00ean (v\u1edbi) \u0111\u1ea7y \u0111\u1ee7 t\u01b0 c\u00e1ch.<\/p>\n\n- C\u00f3: n\u00ean d\u1ecbch b\u1eb1ng c\u00e1c \u0111\u1ed9ng t\u1eeb to obtain<\/em>; to secure<\/em>; to achieve<\/em>\u2026 h\u01a1n l\u00e0 to have<\/em>.<\/li>\n<\/ul>\n
\u2022 Tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng = in the market<\/em>.<\/p>\n<\/span>C\u00e2u 6<\/span><\/h3>\n\n- D\u1ecbch theo c\u00e1ch th\u00f4ng th\u01b0\u1eddng: Since there are so many motorcycles on the market today, bearing such brands as\u2026<\/em><\/li>\n<\/ul>\n
On the market today<\/em> = on today\u2019s market<\/em>; in the current market<\/em>\u2026<\/p>\n<\/span>C\u00e2u 7<\/span><\/h3>\n\n- V\u01b0\u01a1ng mi\u00ean chi\u1ebfn th\u1eafng = the crown of victory<\/em>. To wear the crown<\/em> = l\u00e0m vua (= to rule as a sovereign<\/em>).<\/li>\n<\/ul>\n
\u2022 She refused the crown.<\/em> = b\u00e0 ta t\u1eeb ch\u1ed1i l\u00e0m n\u1eef ho\u00e0ng (= she refused to become queen<\/em>).<\/p>\n<\/span>C\u00e2u 8<\/span><\/h3>\n\n- V\u00e0o cu\u1ed9c \u0111ua = to enter the race<\/em>. (Enter<\/em> = come into<\/em>; go into<\/em>\u2026).<\/li>\n
- So v\u1edbi: to compare \u201cto\u201d<\/em> thay v\u00ec \u201cwith\u201d<\/em>. So s\u00e1nh, v\u00ed von\u2026 th\u00ec d\u1ecbch v\u1edbi \u201cwith\u201d di\u1ec5n t\u1ea3 \u00fd ni\u1ec7m b\u1eb1ng nhau, t\u01b0\u01a1ng t\u1ef1 nhau. \u1ede \u0111\u00e2y kh\u00f4ng ph\u1ea3i v\u1eady n\u00ean ta ph\u1ea3i d\u00f9ng gi\u1edbi t\u1eeb \u201cto\u201d.<\/li>\n<\/ul>\n
M\u1ed9t v\u00e0i v\u00ed d\u1ee5 kh\u00e1c:<\/p>\n
\u2022 Compare your translation with the model translation on the blackboard.<\/em><\/p>\n\u2022 Poets have compared sleep to death.<\/em> = C\u00e1c thi s\u0129 th\u01b0\u1eddng so s\u00e1nh gi\u1ea5c ng\u1ee7 v\u1edbi c\u00e1i ch\u1ebft (Th\u01b0\u1eddng = t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn gi\u1edd => have compared<\/em>).<\/p>\n<\/span>C\u00e2u 9<\/span><\/h3>\n\n- Ch\u1ee9ng t\u1ecf s\u1eb5n s\u00e0ng = to demonstrate readiness<\/em>; to show that it is ready<\/em> (= to be seen or found ready<\/em>).<\/li>\n
- Chi\u1ebfn l\u01b0\u1ee3c l\u00e2u d\u00e0i = a long-term strategy<\/em>. Long-term<\/em> (adj.) = lasting<\/em>; enduring<\/em> (l\u00e2u d\u00e0i); by contrast, temporary<\/em>; provisional<\/em> (t\u1ea1m th\u1eddi, l\u00e2m th\u1eddi).<\/li>\n<\/ul>\n
<\/span>B\u00c0I D\u1ecaCH THAM KH\u1ea2O<\/span><\/h2>\nVMEP\u2019S CONTINUED SUCCESS IN THE VIETNAMESE MARKET<\/strong><\/p>\n\n- \u201cIf there is any praise, please pass it on to our customers.\u201d This was the message conveyed by VMEP\u2019s management at the Quang Trung Trade Fair last April.<\/li>\n
- \u201cA Lover for Life\u201d and \u201cLucky Angel\u201d are two products under the VMEP brand. Their names seem to convey the message: \u201cThe best things in life will never leave you, VMEP\u2019s loyal customers.\u201d<\/li>\n
- By now, VMEP has become a familiar name to consumers in Hanoi and Ho Chi Minh City in particular, and throughout Vietnam in general.<\/li>\n
- VMEP has recently even been described as one of the most remarkable marketing success stories, having attracted such a large customer base in such a short time amid competition among motorcycle dealers.<\/li>\n
- Securing a relatively strong position in the market is no simple task.<\/li>\n
- With so many motorcycle brands currently available on the market\u2014Dream II, Astrea, Honda, Simson, Yamaha, Citi and others\u2014the competition is undoubtedly fierce.<\/li>\n
- The crown will go to the products that earn consumers\u2019 trust.<\/li>\n
- VMEP entered the race in the Vietnamese market relatively late compared to other manufacturers.<\/li>\n
- However, VMEP has demonstrated that it is ready for the competition, backed by a long-term strategy encompassing marketing initiatives, product quality and reasonable pricing.<\/li>\n<\/ol>\n
<\/span>NH\u1eeeNG \u0110I\u1ec2M C\u1ea6N GHI NH\u1eda SAU B\u00c0I TH\u1ef0C H\u00c0NH